Image for Knocking down the Bell tower: How Canadians helped in stopping Big Telecom’s takeover
Avatar image of OpenMedia

Knocking down the Bell tower: How Canadians helped in stopping Big Telecom’s takeover

As part of a larger campaign to spread awareness about communications issues in Canada, we at have been encouraging students at universities and colleges across Canada to run clubs on their campuses. Previously, our campus club at OpenMedia McGill reported back on their trip to the Bell/Astral hearings in September. Now, they're sharing their insight into the CRTC decision that was made after Canadians spoke out to Read on for how Bell's takeover was stopped with your support, where the merger stands now and how you can help in speaking out further.

Blog post by Stella Habib and Alexandra Esenler of OpenMedia McGill

For those of you who have not heard by now, on October 18th, 2012, the Canadian Radio-Television Telecommunications Commission (CRTC) announced that it would deny Bell’s bid to acquire Astral Media. As many would expect, Bell was not too pleased with the CRTC’s decision to deny it’s bid, and quickly turned to Parliament to have the CRTC’s decisions reconsidered, and possibly overturned. Currently, the federal government has been unable to take any legal action because the CRTC operates independently from the government of Canada.

Why is the CRTC decision such a big deal for citizen and consumer interest groups?

The CRTC’s decision was largely based upon the grounds that Bell’s acquisition of Astral Media would increase vertical integration, giving Bell control over a huge portion of the telecommunications industry and, in turn, decreasing competition. In this case, the CRTC stepped up and took a stance against a powerful business in order to protect the public interest. Most importantly, the CRTC set a precedent for future businesses to look back upon. Janet Lo, Counsel for The Public Interest Advocacy Centre (PIAC), noted that, “The Commission is sending a strong message to the broadcasting industry that any future media consolidation transactions must be proven to serve the public interest, reinforcing the importance of a healthy diversity of voices in the Canadian broadcasting system.”

The current telecommunications industry in Canada is heavily concentrated by a handful of businesses. Four large companies control 86% of cable and satellite distribution, 70% of wireless revenues, and 54% of Internet Service revenues. Bell, as an Internet provider and media company, oversees a wealth of content and has the potential to control specifically what information it chooses to disseminate. Had the deal gone through, Bell’s jurisdiction over outlets in the telecommunications industry would have largely expanded, establishing even more barriers for competitors and thus decreasing competition. Why is this an issue? Because by discouraging competition Bell is looking to maintain its position as one of the larger players in the telecommunications industry. Such a powerful market position gives Bell the ability to pick and choose what is done with the information that we, as Canadians, would like access to.

As mentioned in our previous blog article, “Media governance in action: Our Experience at the CRTC Hearing”, the most shocking thing to us during the hearing was what seemed to be a lack of public awareness on the McGill University campus regarding Bell, Astral, and the CRTC, as well as the potential consequences of the proposed acquisition. As a chapter of, we hope to engage students in the Montreal community with important Internet-related issues that affect us from multiple perspectives.’s Stop the Takeover campaign is an example of how we are able to educate Canadians, as well as our fellow students, about media governance issues and their impact on us as consumers. One advantage of organizations, such as, is that one of their goals is to provide individuals with easy ways to take action. For example, through the Stop the Takeover campaign, provided Canadians with a user-friendly platform to submit oppositional comments about the merger directly to the CRTC. The prevention of the Bell/Astral merger can be marked as a victory for the citizens, but more importantly the case has empowered those individuals and organizations advocating for the public interest by showing them that their actions can have a positive influence.

In a telecommunications industry plagued with ambiguous, but emerging, methods of governance, it is very important for Canadians to step up and voice their concerns about the issues at hand. Not many people expected that the CRTC would oppose the merger, but it did, and this decision is likely based upon the large public outcry that arose against it. While the CRTC’s decision stands, Bell will surely attempt to do all it can to pass the merger. It is important for those who opposed the merger to stay aware as to how the Bell/Astral merger plays out in the future. For now, thanks to everyone who helped to Stop the Takeover, and enjoy the victory!

For additional information surrounding the CRTC’s decision to deny the merger, read more at their website.

Tell your MP to stand with Canada's decision against Big Telecom at

Take action now! Sign up to be in the loop Donate to support our work