They’re Shrinking the Internet
They're Shrinking the Internet
By: Michael Geist
When Rogers Communications began promoting its [email protected] high-speed Internet service nearly a decade ago, the company branded it "the Internet on Cable." Years later, their service, as well as those of their competitors, is gradually morphing into "the Internet as Cable" as broadcasters, Internet service providers, and cultural groups steadily move toward the delivery of content online that bears a striking resemblance to the conventional cable model.
While cable television has its virtues -- some consumer choice, the ability to time shift programs by recording them with a VCR or PVR, and video on-demand offerings -- it is largely premised on limited consumer control. Cable distributors determine channel choices, geographic distribution, and commercial substitution (with input from the broadcast regulator), offer only limited interactivity, and quietly even possess the ability to stop consumers from recording some programs.
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