Online media second to traditional news outlets, poll finds

Online media second to traditional news outlets, poll finds
by: CBC News

Canadians are still relying heavily on newspapers, television and radio news programs, according to a countrywide industry survey that also found online media outlets dogged by credibility issues.

According to the poll, commissioned by the Information Technology Association of Canada and conducted by the market research group IDC Canada, 95 per cent of respondents turn to traditional media, such as newspapers, radio or television, for general news. Eighty-two per cent said they relied on these same sources for breaking news.

By comparison, 42 per cent of people polled said they clicked online for general news and 21 per cent said they turned to online media agencies for breaking news.

Read the entire article at: http://www.cbc.ca/arts/media/story/2007/12/12/media-study.html?ref=rss