Facebook’s ‘Bait & Switch.’

By: Jeffrey Chester

Facebook’s ‘Bait & Switch.’ One Day a Place for Friends, Now a System for Marketers

We hope that users of Facebook (as well as MySpace) express opposition to the new aggressive data collection and targeted marketing system. Facebook is supposed to be an community where you can express who you are, and friends freely communicate. But it’s being transformed into a zone where advertisers with the biggest budgets can harvest your data, take advantage of your network of friends, and deliver targeted marketing and branding commercials. Facebook’s new approach combines behavioral targeting with viral marketing. That system threatens everyone’s privacy. Facebook is thumbing its nose at its users as well. This forced data collection and `target to your profile and friend’s’ scheme is, claims Facebook’s “chief privacy officer” Chris Kelly, actually good for you.

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