United States International

Facebook’s ‘Bait & Switch.’

By: Jeffrey Chester

Facebook’s ‘Bait & Switch.’ One Day a Place for Friends, Now a System for Marketers

We hope that users of Facebook (as well as MySpace) express opposition to the new aggressive data collection and targeted marketing system. Facebook is supposed to be an community where you can express who you are, and friends freely communicate. But it’s being transformed into a zone where advertisers with the biggest budgets can harvest your data, take advantage of your network of friends, and deliver targeted marketing and branding commercials. Facebook’s new approach combines behavioral targeting with viral marketing. That system threatens everyone’s privacy. Facebook is thumbing its nose at its users as well. This forced data collection and `target to your profile and friend’s’ scheme is, claims Facebook’s “chief privacy officer” Chris Kelly, actually good for you.

Read the rest at: http://www.freepress.net/news/27994

OpenMedia works to keep the Internet open, affordable, and surveillance-free. We create community-driven campaigns to engage, educate, and empower people to safeguard the Internet. Take action now

View all campaigns
Take action now! Sign up to be in the loop Donate to support our work