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Making the switch just got easier

Big cable and telecom companies' defensive tactics have been undermined by the latest CRTC regulatory policy. Surely you or someone you know has had this experience: you go to cancel your broadcast or Internet services and suddenly you're offered lower rates, maybe a free month or two, and a neeeew car! With such a large portion of the market share, your ISP/cable co./mobile carrier has little need to attract new customers, so long as they can retain their current ones.

Big cable and telecom companies' defensive tactics have been undermined by the latest CRTC regulatory policy.

Surely you or someone you know has had this experience: you go to cancel your broadcast or Internet services and suddenly you're offered lower rates, maybe a free month or two, and a neeeew car! With such a large portion of the market share, your ISP/cable co./mobile carrier has little need to attract new customers, so long as they can retain their current ones.

The new framework requires these companies to make "all the arrangements" to have services transferred over when a new customer leaves one of their competitors, which means the latter companies are less able to make a retention offer. There's now more pressure on communications companies to hold on to their customers by lowering prices or improving services for everyone.

Consumers can still cancel their services by contacting their service provider directly, so if your cancellation is more of a threat than a promise, you can feel free to seek a competitive counteroffer from the customer retention department.

Not bad, CRTC.

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Edit: We should mention that there is a risk associated with switching the new way: Your new service provider won't know the terms of your contract with the old one, so the onus will be on you to make sure everything is squared away before you switch.

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Read more at the Financial Post HERE.

Read the Globe And Mail article HERE.

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